autoban-delaespada-com
Branding a Business

© Charles & Hudson

Recently, I was thinking of how important the element of craftsmanship is to design. After all, a designer's idea can be as beautiful as any has ever been, but the craftsmanship in executing the idea can be just as important to the outcome. In reflecting on this, I looked up the word "craftsmanship" and saw that craftsman ultimately derives from artisan. Apparently, up until the Industrial Revolution consumer products were mostly produced by artisans. That's a lot of know-how throughout human history…skills involving human hands, using tools. In today's world, craftsmanship is still absolutely necessary and essential. So in these economic times, if you are looking for a job and have good craftsmanship skills, look into the design/home improvement sector. There are many aspects to the industry, such as installing. For example, a business like Empire Today would involve installers for flooring. So the career section of a company website, such as Empire Today Careers, are a good go-to resource.

© Bob Bekian

The top 10 supermodels worldwide raked in an average 30% more than they did in 2009, mostly due to increased beauty marketing and clothing line endorsement deals. Branding is vital in this market. Gisele Bundchen, Heidi Klum, and Kate Moss took the top three spots this year on Forbes list, with Bundchen at number one with $45 million in earnings.

Procter & Gamble saw its sales of Pantene shampoo in Latin America skyrocket 40% after it signed the Brazilian beauty as its spokesperson. Heidi Klum ranked number two with $20 million in earnings for her success as host of the reality show "Project Runway", as well as a new clothing line and children's show that she added to her resume in 2010. However, Heidi finally retired after 13 years as a Victoria's Secret Angel last year.

© lewisha1990

A company with strong brand identity can work wonders. Apogee, which is the largest provider of managed residential network of the country, unveiled its new corporate brand identity, and web address, owing to the company's growing ability to meet needs of higher education through Res Net partnership. The new brand identity will strengthen the market leadership and reflect the nature of residential networking.
Chuck Brady, the CEO of Apogee said that "The landscape of residential networking is quickly changing and we wanted a brand identity which continues to reproduce the vigorous nature of this industry. As part of its new brand identity, Apogee will launch its website under a new url which is www.apogee.us to showcase its comprehensive suite of innovative networking solutions for higher education in the United States.