Who Needs Business Branding?
RiechesBaird, one of the top B2B business branding agencies in the United States, recently premiered the newest instalment of its "Branding Business" radio show. The show features recognized thought leader in marketing Tim Williams, and is about how to select the right marketing partner for your business. "Branding Business" is part of an online community, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects.
What exactly is business branding? Does it hold importance for all sizes of business? These and many more questions always come up when one talks about business branding. Brand building is simply a collection of functions that is necessary to make a business successful. It helps in increasing the public's awareness of your business and helps build a strong company essence that inspires loyalty and trust in your customers while providing a level of familiarity and comfort to draw in potential customers.
Business branding discussions in the public domain are almost exclusively focused on multi-national brands such as Apple, General Motors, Google and McDonald's. These powerful brands make it difficult for small and medium size businesses to recognize the value of business branding.
A carefully built brand is worth more in actual dollars than all the tangible assets put together and is what will reap monetary rewards when you're ready to sell your company.