Supermodel Beauty Branding
The top 10 supermodels worldwide raked in an average 30% more than they did in 2009, mostly due to increased beauty marketing and clothing line endorsement deals. Branding is vital in this market. Gisele Bundchen, Heidi Klum, and Kate Moss took the top three spots this year on Forbes list, with Bundchen at number one with $45 million in earnings.
Procter & Gamble saw its sales of Pantene shampoo in Latin America skyrocket 40% after it signed the Brazilian beauty as its spokesperson. Heidi Klum ranked number two with $20 million in earnings for her success as host of the reality show "Project Runway", as well as a new clothing line and children's show that she added to her resume in 2010. However, Heidi finally retired after 13 years as a Victoria's Secret Angel last year.